In this article we are going to talk about the importance of the SSL certificate for a website. If you think this feature is a luxury, you need to think again. Today, from a security point of view, this is a must for any website, be it personal or business. Without further ado, let’s take a look at 5 reasons why you might want to get certified.

1.Data protection

Basically, the function of this certificate is to provide protection for server-client communication. It helps encrypt every bit of information. In other words, all types of data are blocked and can only be accessed through the server or browser of the intended recipient. When it comes to handling sensitive data like credit card numbers, passwords, and IDs, SSL plays an important role and provides protection against skimmers and hackers.

2. Confirmation of identity

Another important function of an SSL certificate is to authenticate a website. When it comes to web security, identity verification is very important. Every year many beginners lose thousands of dollars due to fake websites.
Installing an SSL certificate requires you to go through a powerful validation process. This process is established by a trusted authority known as a Certification Authority. Based on the type of certification, the authority verifies the identity of the individual or organization. After this process, your website or blog will receive trust indicators.

3.Search engine ranking

In 2014, search engine giant Google changed its algorithm to give websites that had the HTTPS tag an advantage. According to many studies conducted by different search engine optimization experts, there is a strong relationship between higher search engine rankings and HTTPS.

4. PCI/DSS Requirements

If your business deals with products and services offered online, you may have an online payment system. If you want to receive payments online, your business website must be PCI compliant. For this compliance, you must meet 12 requirements. One of these requirements is to have an SSL certificate. Therefore, you have to have this certification.

5. Customer trust

In addition to the account and encryption equation, the SSL certificate is important when it comes to customer trust. This certificate is a sign that the website is trustworthy. By installing this certificate, your buyers will be able to see some important details about your organization. These details help them understand that you are a legitimate entity. As a result, they will be more likely to buy from you than from other companies.

In 2018, Google required websites to have an SSL certificate. Websites that do not have this certificate are flagged by the search engine giant.

to wrap

In a nutshell, if you want to gain the trust of your customers and rank well on major search engines, we suggest getting an SSL certificate for your website.