Analysts give a lot of credit to Amazon.com Inc. (Nasdaq: AMZN) these days.

The company itself can alter a business environment overnight … or at least that’s what analysts would have you believe.

Amazon’s latest announcement to move the market was that it was close to deciding to enter the online pharmaceutical drug market.

Let me repeat that.

Amazon is “close to deciding.” He hasn’t even decided yet.

But that didn’t stop stocks like CVS Health Corp. (NYSE: CVS) from falling in the days after the news. It’s as if analysts think that Amazon keys are automatically changed forever.

That is simply not the case.

The reality is that Amazon is not afraid to fail. That is what has made the company the giant it is today.

But it has also given Amazon a long history of failure when it comes to entering a new market.

As I’ll show you in a second, there are a lot of glitches as examples.

But it is this history of company failure that makes me see these attempts to enter new markets as an opportunity to buy the same stocks that were sold in the ad, despite what analysts say.

Let me explain …

Epic fail

I’ll start with a list of Amazon’s failures over the years, as they don’t seem to come up often when an analyst praises the company.

The Fire Phone is probably the largest.

It was expected to compete with iPhone and Samsung phones, and received a lot of praise from Amazon users, it ended up being a huge failure. At one point, Amazon couldn’t even give the phone away for $ 0.99. Amazon canceled $ 170 million for its failed attempt at the smartphone market.

It launched Destinations in 2015 to be a market for hotel deals. This failed in just six months.

Amazon Local was launched in 2011 to take on Groupon and LivingSocial. That was considered a failure in 2015.

Amazon Wallet was a mobile wallet to compete with Apple Pay and Samsung Pay. After only six months of being on the market, it was closed and was considered a failure.

Amazon Local Register was established to compete with Square Reader, an attachment on your mobile device for accepting credit cards. In 2016, this product was closed and was also called a failure.

And these are just a few of his failed forays into new markets.

Some other failed attempts are Music Importer, TestDrive, WebPay, Endless.com, Askville, and Kozmo.com. This list does not include failed ideas that never made it to market, or ideas that are currently on the market but have failed miserably to meet analyst expectations.

For example, Amazon entered the food delivery space in 2015, trying to make companies like GrubHub Inc. (NYSE: GRUB) irrelevant. But GrubHub still controls about half of that market thanks to a recent acquisition, compared to Amazon’s 11% market share.

And then there are the handmade products.

Amazon entered this market in 2015 with Handmade at Amazon, and analysts were sure it would be the end of Etsy Inc. (Nasdaq: ETSY). But Etsy, the first to make homemade products widely marketed and which Amazon was chasing after, continues to thrive, with an expected sales growth of more than 15% each year for the next three years.

To Amazon’s credit, it’s done a few things right, like selling books, an online marketplace, and the cloud.

But the list of things that have gone wrong is much longer.

That is the reason why when Amazon wants to enter a new market, it does not faze me.

A lot of red tape for Amazon

And that brings me to your opportunity today.

With Amazon’s mention of the pharmaceutical drug space, CVS dove into the news.

Look: even if Amazon makes that move into the pharmaceutical drug market, it doesn’t mean that everyone suddenly stops turning to CVS.

CVS is the largest and most diversified pharmacy chain in the U.S. With 9,700 pharmacies nationwide, it also has more than 1,000 MinuteClinics for patients to quickly screen patients for minor problems without ever having to leave their way to go to the doctor’s office. – which I think we can agree that everyone hates to do.

In addition to being able to get checked for illness at the pharmacy, you can get your prescriptions filled almost immediately.

CVS also has a mail-order segment, which is what Amazon wants to compete with, and a long-term care focus, among other specialized needs.

I know Amazon is all about online sales. But there’s a lot of red tape, which I’m sure Amazon is looking at, about dropping painkillers on someone’s door; most regulators don’t want the pills to end up in just anyone’s hands.

So there is a wall of bureaucracy around that process, and CVS and others are working to overcome it as well. So Amazon won’t be alone there.

This is why I still like having CVS even if Amazon enters the market. Because, as Etsy, GrubHub, and countless other Amazon failures have shown, not everything Amazon touches is disrupted.

And at this point, Amazon can still avoid this market altogether, and that announcement could send CVS up practically overnight.