You have decided to look for that special person. The person may be a family member, a former friend and colleague from the past, or a neighbor who moved years ago. No matter who you are looking for, it is sure to be an emotional experience for everyone when you locate the person. When you […]

Social Media Optimization (SMO) is a concept pioneered by Rohit Bhargava, Vice President of Interactive Marketing at Ogilvy Public Relations, by giving five rules that were later turned into sixteen by contributors Jeremiah Owyang (rules 6, 7), Cameron Olthuis ( rules 8,9,10,11), Loren Baker (rules 12,13), and Lee Odden (rules 14,15,16). SMO, as described by […]

Writers, students, and anyone else will occasionally need an idea or two. While there may be times when ideas come to you with little or no effort, there will be times when the wellspring of creativity seems to have dried up. Don’t be afraid, though. Even if you’re not feeling particularly creative, you can still […]

But first, what is podcasting? Podcasting is a relatively new type of technology, so here’s some background for those who haven’t come across this term yet. The definition on wikipedia is pretty good: “Podcasting” makes audio files (most commonly in MP3 format) available online in a way that allows software to automatically download the files […]

Search Engine Optimization or SEO is the process or series of steps one takes in an effort to make their website or other online assets more visible to others when others search for content online using search engines. This is also known as positioning one’s assets to be found by “organic” searches rather than “Pay […]

Social networks are literally changing the way projects are projected. All things being equal, if three actors are up for a role in a big project, the actor with the largest following is likely to get it. This means that if you’re a smart actor, you’ll start building your social media empire BEFORE you’re ready […]

The YouTube method that you can use to drive traffic to your website is to make videos for the popular YouTube sharing website. YouTube sees about a billion users each month, so posting a video to YouTube almost guarantees it will be seen as long as you use the right keywords. In this article, we’ll […]

When I started my business, small business experts asked me “do you have a business plan?” or “do you know your competitors?” Not one person on my journey said to me, “Do you have an emotional business plan?” or “do you know yourself?” Most businesses fail because the owner is unaware that certain emotional hurdles […]

There are situations where you include unnecessary ideas and phrases in your content. But you can always avoid it or remove it once it happened. Is your draft too long to fit within your word count limits? We’ve talked before about things you can consider as clipping possibilities. However, once you’ve eliminated all the unnecessary […]

Creating a buzz about your business means that you do something to get people talking about you and your business. Today, creating buzz about your business is important, especially since there are so many people to compete with. But, if you can differentiate yourself in this way, you will win a lot of new customers. […]