What can Hollywood actor Matthew McConaughey teach you about wholesale real estate strategy?

Matthew McConaughey may not be the first person investors think of as a real estate investing guru, but his latest film performance, starring in ‘Mud,’ delivers some very moving wholesale strategy lessons. for those who build businesses renovating homes.

McConaughey’s character in the movie is called ‘Mud’ and in the movie the character’s name has turned to mud due to some bad decisions. When it comes to wholesale homes and building a business, this is a powerful reminder that his name, brand, and reputation are incredibly important and intertwined with the longevity and prosperity of his business. It is easy for his name to become ‘mud’ in the real estate industry unless he is committed to excellence. Once the damage is done, it’s incredibly difficult and expensive to restore, and you don’t want to be running away like the character in the movie.

The second lesson that follows from this is the incredible power and value of celebrity. Certainly, if Matthew McConaughey were to become a real estate investing guru, he’d probably do very well, even if he didn’t know anything about buying or selling houses. It’s all about celebrities and there are millions of people who will buy anything their favorite celebrities bring back. That’s why people like 50 Cent and Kim Kardashian can earn more than $10,000 per Tweet. So consider investing more in building your own personal brand and celebrity or, if you don’t feel comfortable in the spotlight, sign up a celebrity to promote and endorse you and your product.

Third is the power of online reviews today. Matthew McConaughey fan or not, if he’s weighing movie options, chances are he’ll check online reviews to make sure he’s not wasting his money or his time on a bogus movie. He wants a good ROI return from him. The same applies to the wholesale of housing. Cultivate online reviews and their influence on opinion. Think Yelp, Google+ Local, and real estate forums like BiggerPockets.

Last, and perhaps most important, not just for the wholesale strategy but for all real estate investors, is knowing when to walk away. In Mud, McConaughey ends up ruining his life, alone on a deserted island with no food and on the run from the police and an army of bounty hunters. It all comes down to a common wholesale strategy mistake; not knowing when to walk away from something you’re in love with. Too often, investors buy properties they fall in love with and can’t bear to sell or sell blindly, ignoring reality and numbers. That is a recipe for disaster.