Business cards are still effective as an excellent marketing tool

The business world is now digitized, and in marketing, this impact is being felt more strongly. From email to video to social media, no one is unaware of this ongoing revolution. While these new branding techniques have revolutionized the modern business, they still can’t replace the good old business card. This is a simple tool […]

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Beta Determinants

What drives the variance and covariance? The variance and covariance and therefore the beta depend on three fundamental factors: the nature of the business, the operating leverage and the financial leverage. These factors are discussed below. Nature of the business The entire economy goes through business cycles. Businesses behave differently with economic cycles. Some companies’ […]

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Survey shows Americans are going green once again

The oil spill in the Gulf of Mexico seems to have changed the minds of many Americans. According to a recent Gallup/USA Today poll, Americans’ inclination to prioritize between energy products and environmental protection has shifted from moderately pro-energy to even more pro-environmental. It seems that this disaster has put the protection of the environment […]

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