When you need to create a media impression for your newly launched business, you can consider some basic methods like television advertising, radio, online marketing, and you can also hire professional public relations firms to generate press releases for your business or company. But public relations and advertising are not the same, and you have to understand the difference between public relations and other advertising methods. For example, when you employ a competitive sales team for your product promotion and outdoor sales, they generally try to effectively engage a new audience and help you find potential customers for your products. This is also considered a public relations technique. But your press releases should not be made or withheld by your own employees, and those press releases may be published by such reputable anonymous public relations agency. Through the second way, people can not only increase their sales volume, but can also build the value of their brand in the global market.

What is the difference between press release and advertisement?

You can control your advertising and you can create, edit, circulate and restrict your ads at any time. In addition, you have to pay for different modes of advertising, such as print media, online advertising, radio and television advertising. Remember your last billboard ad, which was made by your creative team and paid the billboard rent. But when you go for a market-oriented PR then you cannot control them with your own team and you will not be charged any cost for press releases. Any reputable public relations firm can spread both positive and negative public relations for your company, and you must ensure that your company can have a positive footprint in the global marketplace.

· Control Panel– You have the dashboard for your advertising and can include some impressive images, illustrations and content for your business in your ads. Even after a certain time, you can also change your brochure and promote different products with separate brochures. But for the PR, once you publish your post, you can’t change it later. Afterwards, journalists will decide what to do and can unpublish without informing you. Press releases are more authentic and customers may consider these press releases a genuine media impression.

· No deadline: Want to run a print ad in a newspaper? Then you need to create the flyer and submit it to the newspaper editor before the deadline. Even after the deadline set by the newspaper agency, you have many options to run the same ad on billboards, other newspapers, and online bulletin boards. But if you post the press release once, you won’t be able to delete it. Different companies, as well as online news forums, will read your post from the main source and then give their comments.

· Rotating News– You may think that if you create some positive and impressive ads, reporters will write some new and positive stories. But this is a misconception because reporters will not write anything based on their ads; they will find the firstfruits from their genuine source. Therefore, public relations or press releases cannot be modified, rotated or controlled by the company. But paid ads are the company’s mascot.

Don’t try to make fun of your customer:

If you think consumers are ignorant of market trends and you can easily impress them by showing some positive ads, then you are living in a fool’s paradise. Customers can try your products once, but if they find it bad, they will start messaging others to avoid your products. Therefore, paid ads can provide you with limited initial sales, so if you want your business to be stable, public relations is the only genuine public impression policy.

You can hire a reporter or public relations firm to write your press release, but don’t think they will write your story to impress you. They will test your products, or collect information from your past customers, and then write the press release based on these reviews. So think twice why customers trust press releases, not ads.

Your RP cannot be published at this time:

Do you want to make some commercial press releases for your company? RPs cannot be marketed because they only need to generate authentic information. Therefore, no PR company or reporter will turn their business motive into a press release, because they are not their employees and they are recruited only for using genuine information. So the next time you plan to generate a commercial PR, you should be ready to receive the answer as “NO”.