WhatsApp for small businesses
WhatsApp is a social messaging service for mobile devices that allows you to send text messages, images, audio and video clips to communicate with those people who are in your phone’s contact list.
Marketing with WhatsApp can be an effective way to connect with your potential customers and promote your business. Local businesses can use WhatsApp as a communication tool to connect users in real time.
Facebook allows you to connect with your potential audience and WhatsApp takes this connection to the next level. WhatsApp offers several functions that can be used effectively to promote small businesses. These features are listed and briefly explained as follows:
WhatsApp is not limited to sending text messages to reach its target audience; It can be used to promote products and services through text, audio and video formats, so that you can convey a proper idea about your products and services to potential customers. You can also target your mass audience by using WhatsApp’s streaming feature.
WhatsApp allows marketers to perform group segmentation and also allows the creation of groups according to similar interests and initiating discussions with the users of the group. This helps to target clients with similar interests and demands. It also increases the chance of going viral as group participants share content among their contacts.
WhatsApp enables marketers to run innovative campaigns. You can ask your recipients to share your images while using your products and services or posing in front of your billboard or store. In return, you could offer them various coupons through WhatsApp. This allows you to grow your database through relevant contacts and increase the reach of your business.
WhatsApp for customer service:
Due to its broader scope, WhatsApp can also be a very useful tool for customer support. Your customer may prefer to contact you on WhatsApp rather than calling your support numbers or writing emails. You can solve customer problems or provide information and advice on products or services through this medium.
Since a large number of people use WhatsApp regularly, it is easier for marketers to reach out to their potential customers. WhatsApp is becoming an affordable mass communication tool that small businesses can use in creative and innovative ways.
The above features allow small marketers to promote their business with great ease through WhatsApp. These features are advanced marketing tools to promote any business.
Local businesses and WhatsApp
A business or business that provides its services in a specific geographic area is called a local business. The term Local Business is also used to define a franchise in a particular region. If you run your business in a local area, consider adding WhatsApp to your online marketing toolkit to increase your campaign performance and profits.
WhatsApp is a great tool for sending bulk text messages, video and audio clips at no cost. And it works with all smartphone platforms, such as Android, iOS, Windows, Symbian and BlackBerry, etc.
Local businesses could advertise their WhatsApp number and tell their audience that they can shop through WhatsApp. Share images of your products or services to a group of potential WhatsApp customers. Local marketers can also send their geographic location to their customers, so customers can visit the store at any time.
Here are some reasons why you should include WhatsApp marketing in your advertising strategy:
Advertise your products:
WhatsApp is the new way to send SMS between family and friends. But you can also use it as an advertising tool. You can promote your products to a WhatsApp group or individual users. This marketing tool is the best way to establish personalized communication with your clients. There are fewer sending and receiving restrictions than with SMS and emails.
But keep in mind that you shouldn’t message everyone and be sure to target customers who are on your contact list, because people hate messages from unknown people / companies.
Local merchants and businesses can send text, picture, audio and video messages at no cost. WhatsApp only consumes internet data to send messages. For the first year, WhatsApp is completely free for all users, including businesses, but after the first year is over, all users must pay a minimum annual subscription fee of $ 0.99 per year. Therefore, there are no hidden charges and it is much less expensive than other online advertising channels.
Most users do not like to communicate through groups, as they receive notifications every time group members send messages. But this does not mean that you cannot use WhatsApp to send promotional messages, banners and videos to individual users. Personal messages will help you establish a strong relationship with your customers.
Local businesses and marketers can ask their customers for feedback through WhatsApp’s messaging feature. Ask them to send their inquiries via WhatsApp and reply as soon as possible. Solving your problems regarding your products and services in a diligent, timely and personalized manner will increase your confidence.