We live in a world where people overwhelmingly focus on images, and especially when it comes to the internet, appearance is everything. What customers see when they visit your website has a huge impact on the success of your online business. When considering the most successful online retailers, they all have one thing in common: a visually stunning, optimized website complete with professional, high-quality images.

As a business owner, it’s crucial to present the product you’re selling in the best light possible, and in an online environment, this means presenting it through good, clean visuals. With a well-designed site complete with great images, any business can be successful, but why? We’ve written a bit more about it to help you better understand why good, clean images are so important for eCommerce and online retail stores.

Humans are visual creatures

The science behind why people react positively and quickly to images rather than text is quite simple: images can be immediately deciphered by the brain, while text is a language that must be decoded for the brain to understand. This is why it is so important to have good, clean images in your e-commerce/online retail store: customers will have an immediate reaction to images as their brains will immediately understand and judge them.

Research has shown that the human brain processes images 60,000 times faster than text, which means your online customers will process your product image before they even read the product title or description. Having clean, high-resolution images on your website will help customers get interested in the product even before they know all the details.

You can’t sell high quality products without high quality images

It really is that simple. If you don’t have good, clean images of the products you’re selling on your website, people won’t believe they’re quality products. This is a great example of how to get a return on the amount of work you put in. If you’re designing your website to include stock, visually cluttered, or low-resolution images, then your customers won’t think you’re serious about your business and won’t want to spend their money there.

It also has a lot to do with the perceived authenticity of the website. There are many scam websites on the Internet these days, and customers will often perceive an online retailer or e-commerce business with bad images as a scam, whether it is or not. You don’t want your visitors to see that your website isn’t authentic, and there’s a really simple solution to this: get your images done professionally, take the images on your website as seriously as you take the rest of your business, and Present your product in the best way possible.

Food to go

To run a successful eCommerce business, you must first focus on making sure your products are represented fairly through good, clean images so your customers have an accurate visual representation of the business you run.