The building blocks of any business are Processes (procedures/policies), People (employees), Customers, and Resources (ideas/capital). Leaders, who strengthen and understand each of these blocks, build their business. Those who weaken or neglect these building blocks find declines in both their top and bottom lines. Believe it or not, organizations can sometimes forget that creating and […]

The word must convey your purpose in the sport. Make it clear to others what triathlon means to you. You can use the word to guide you in career decisions. It must represent the importance of sport in your life. It might even push you to achieve the results you dreamed of last season. See […]

Creating new content on a regular basis is crucial to maintaining a profitable membership website that provides value to members. The value of the content is what will encourage members to stay. You don’t have to add massive content every day, but you should add something on a regular and planned basis. If you’re not […]

If you want to get your email marketing off to a good start, it helps to think like the pros. There aren’t many rules with email marketing and it’s important to find your winning approach. That said, if you start with these ideas in mind, you’ll skip a lot of pain. Habit 1: Always add […]

A lot of people can’t seem to get enough of anything to do with news, gossip, scandals, fashion, and the celebrity lifestyle, just to name a few. All of these are captured by celebrity photography, whether celebrities like it or not. Movie and TV stars have no way to escape the prying eyes of the […]

Many insurance agencies have not yet formalized their lead scoring system. This is a worthwhile effort for all agencies and one that should be reviewed every year, while tracking the return on investment of your marketing programs. What is lead scoring? It is a methodology used to rank prospects on a scale and then assign […]

When asked about the purpose of medical billing, most people answer that it exists to get doctors to pay. But doctors are routinely paid in some countries that don’t have medical billing. According to conventional wisdom, if getting paid were the only reason for medical billing, then it should be relatively easy to eliminate it […]

Instant messaging, often abbreviated to simply “IM” or “IMing”, is the exchange of text messages via a software application in real time. Instant messaging differs from ordinary email in the immediacy of the message exchange, and it also makes an ongoing exchange simpler than sending and receiving email. Most exchanges are text-only, although popular services […]

Digital media is ubiquitous today, and customers have access to information anytime, anywhere. Whether it is for shopping, news, entertainment or social interaction, consumers are now exposed to a wide variety of information and therefore companies need to expand their digital marketing services to retain customer attention. Managing customer relationships across various digital channels is […]