Baby Gift Basket Trends: With over 25 years of experience in the gift basket industry, I’ve seen many exciting trends. One of the most interesting is the sale of baby gift baskets throughout the year.

Although the average price spent on a baby gift basket fluctuates based on the economy (in 2007 the average money spent on a baby gift basket was $150, in 2009 the average purchase dropped to around $120), one thing remains the same. There is a clear increase in baby gift basket purchases from early summer to early fall. Now the reasons for this could be many, but we have come to our own fun and interesting conclusions:

– In this go-go-go era, maybe baby deliveries are planned for this time of year, as everyone’s schedule seems to slow down the most. In many industries, the summer months tend to be slower (although garden stores, campgrounds, and boat shops would disagree!) Having a baby during these slower times lessens the burden on the employer and eliminates the employee stress and guilt that takes time. off.

– It is preferable to have maternity leave during the summer months as you can do more with the baby. Who wants to bundle up a colicky baby for a walk in two feet of snow? It’s so much nicer to put on your sunglasses, grab a good book, put your baby to sleep, and find a nice shady tree under which she can sit, either to read or sleep with her little cherub.

Our most ironic conclusion:

– It’s so cold during the winter that there’s not much to do…so why not make a baby?

This is our favorite reason (and secretly the one we believe in the most). I won’t go into details, but if you’ve ever experienced a Canadian winter, I’m sure you know what I mean!

Regardless of why couples decide to have their babies between early summer and early fall every year, we’ve learned to be prepared! We design several new gift baskets each year in anticipation of the flood of orders that always arrive. It’s also important to have baby girl, baby boy, and neutral themed gift baskets (in case customers aren’t sure of the baby’s gender). Our staff is always eager to design these cute ruffled slippers that are filled with items so soft and smell like baby powder.

Now, how to get parents to have more babies… hmm… I guess I’ll save that for another article!