Before even getting this article started properly, let me tell you this: Your B2B website is your path to success in this 21st century. You must realize that there is much more than a company logo and contact information that makes up a successful full-blown website. Your website should speak to your customers, it should be part of your sales proposition. Whether it’s a product or service that buyers buy directly from your website, or if you sell consulting projects or software, understand that your buyers are researching online in any scenario.

So the more complex your services or products are, the more you need your website to work for you because shoppers today want to shop online.

I repeat, since B2B businesses are complex than typical B2C businesses, in fact, they need much better user interfaces. B2B websites should put more emphasis on usability because this will help users to perform more advanced tasks on the website.

With that said, rushing straight to B2B website design can lead to disaster.

These are the things that you and / or a professional Noida web design company need to take care of before designing:

1. Ask the end customer

The key to a successful website is remembering that your website is more about your prospects than it is about you. Your prospects or end customers are the ones who will buy the product or service from your website. Therefore, taking their opinions into account before you start designing your B2B website can save you a lot of time and additional costs.

You can start this by directly asking your customers the following questions:

• How did you find out about our website?
• How long did it take for the website to load?
• Were you able to discover the website menu?
• Was the description of our products / services sufficient?
• How was the product display image? Does it look good to you?
• Did our FAQ section solve your doubts?
• Describe in detail your purchase process.
• What do you think is most important when evaluating the options?

2. Ask your sales and marketing team

Since they are the ones who are in regular contact with their customers and clients, their opinions play an important role in deciding what your B2B website should look like. Your customers / clients often want valuable information, pricing information, a quick response and a quick solution to their needs. In the meantime, you, as a business, want more leads, more conversions, and loyalty from your customers.

To maintain a balance between what you want and what your customers want, you should ask your sales and marketing team the following questions:

• How do you want your brand to be perceived?
• Why did your customers choose you and not your competitor?
• What are our advantages according to you?
• What are the problems that generally occur in our products / services?
• Who are all our big clients, what is the number of clients we have served?
• What, according to the sales and marketing team, are the main goals that the website must achieve to be successful?

3. Think of a Buyer Person

While many B2B companies tend not to see this as an important step, having a Buyer Person ready can help you better understand your business environment, what types of customers typically buy your products, and what time they shop.

To create an effective buyer persona, consider these factors:

• Interview your clients / clients
• Interview your sales and marketing team
• Take a survey for your prospects
• Extract your internal database to understand the qualities of the best and worst customers
• Review your web analytics report
• Interview your customer service team
• Use keywords to recognize topics of interest.
• Track your social media activities and control engagements with your connections

4. Map your customers’ buying process

There are three stages in a buying process:

1. Consciousness: Here, the buyer conducts initial research, makes sense of the problem for which he seeks solutions (later), recognizes opportunities, changes his priorities.

2. Evaluation: Here the buyer discovers the product / service that can help him solve the problems. Research and educate yourself on the solution. Later, he goes over the other evaluation options, such as checking the other workarounds.

3. Decision: Finally, at this stage, the buyer is already inclined towards one option: theirs or the competition. They are just looking for ways to justify their eventual decision.

Your website is a sales tool for you, and for your buyers, it is a tool to help them make a better decision. Analyzing your customers’ buying process will help you think about the content and site architecture that will work best for you and your customers and future buyers.

Here are the kinds of questions you should consider solving before you start building your website:

• What role will your website play in supporting each of the 3 stages of your buyer’s buying process?
• What questions need to be answered, where?
• How should your website be structured so that all the information on it is in accordance with the personality of the buyer?
• What questions need to be answered and how will they be answered?
• What are the different types of content that should be on your website: blog articles, e-books, webinars, newsletters, etc.?
• What important role will customer testimonials play and how will you present them on your B2B website?

5. Create the content and conversion plan

Since there are different stages in a buyer’s buying process, your content should be such that your buyers understand what they need to know and what they need to know at each stage and convert.

In the awareness stage, you need to inform your buyer that your business has a problem or problem. This is the top of the funnel stage. At this stage, the buyer will be waiting for blog posts, e-books, videos, tip sheets, etc. high value.

In the next stage, that is, the assessment stage, your buyer has clearly identified the problem with your business and is now collecting a large amount of information. This is the middle stage of the funnel where the buyer will be waiting for webinars, seminars, podcasts, case studies, comparison charts, etc. of you.

Finally, in the last stage, that is, the decision stage, your buyer is ready to make the purchase after identifying the solutions. This is the stage at the bottom of the funnel where the buyer expects things like a free trial, a live demo, a discount coupon (if applicable).

6. Identify the user objective of the website

Being a B2B company, your most important goal is to identify and understand the goal of the user or your website and get them to accept the most sought after call to action. A call to action can be anything from getting them to sign up for an email newsletter or having them provide their personal details, to calling their salespeople to discuss the offers in detail.

7. Audit your current website and its content.

This involves figuring out what content and web page works for your website and what doesn’t, what your buyers are looking at when they visit your website, which web page on your website is converting the most and which is not.

Be mindful of clarity, distraction, user confidence, and FUD – that is, fear uncertainty and doubt as you audit your website and its content.

One of the most important aspects of the audit is the emphasis on content marketing. To be successful with your B2B website, you need to attract visitors to your website with amazing content – a blog, a video, or whatever else is of great value. That said, if your website is full of broken links and pages, stock images, and old-school design, you won’t be able to get it right.

While conducting a site audit, you should focus on the following:

1. Happy – What pages are your buyers looking at? How do your buyers navigate from one web page to another? Where does your traffic come from?

2. Metrics – What are the current conversion rates, how well are your website pages optimized?

3. Messages, focus and usability: Is your content easy to understand and understand? Is there a single flow to action or are there many distractions? Do users trust the information on your website, do they feel that this is the information they need, or are there sources of friction present on the website?

8. Clarify user flows

User flow is the path a user will take on your website to achieve what they are trying to achieve. To ensure that your buyers have a good user experience, you need to have maximum knowledge about the exact steps that buyers generally take on your website. At the end of a buyer’s user stream, you must believe that your business truly understands their needs.

9. Create and test wireframes

A Wireframe is the blueprint of a website that defines the following things for each page of the website:

• Information on the page
• Design
• Flow and key messages
• Call location t
• Navigation
• User interface notes

With the help of the wireframe, you can see the different items without any hindrance. If you decide on all of these elements while designing the website without wireframing first, it will get really confusing and you will soon start spending a lot of time discussing with your team what should go in which place on the website.

10. Explain what you expect from your new website.

Lastly, you need to clearly define the guidelines that designers and copywriters must follow to develop your website. Clearly define site copy, tone of voice, layout, layout, structure, and graphics.

Define the following before you start designing a website:

• Voice tone
• Copy length
• Clarity and hierarchy of sentences.
• Readability
• Call to action
• User confidence

Conclution

There is a difference between a B2C website and a B2B website. You need to think hard about your B2B website before starting the actual design process. These days, with the best web design services, you get the benefit of all this research process with the actual design part of the website. These days India’s leading website design company can offer you services to do your research and find out everything before starting the actual design process. For B2B companies, the customer-centric website approach becomes of utmost importance because you get a specific website as well as a layout that makes a lot of sense to your buyers rather than random embellishments.

All the steps mentioned above are only part of ensuring a successful B2B website. The other part includes continuously monitoring the website while making small improvements over a period of time and taking care of the SEO part to make sure it appears correctly on the search engine results page.

Remember that your website should be considered as a sales tool / sales representative that will attract your potential customers to you and generate conversions.