What do these have in common: used car dealer, energy trader for Enron, and ticket reseller? The answer is that all three are looked down upon by our peers and society.

The used car salesman has to fight the stereotype that he is always trying to sell someone a lemon. The power trader was once viewed with respect, but now the secret is that they did their part to divert parts of the economy and they lined their pockets while everyone else paid for it. The reseller is the guy who bought the ticket before you and is standing outside the stadium selling it for more. The same ticket that you were going to buy yourself.

Whether or not these negative perceptions of the industry represent reality raises an interesting question. When you, as an entrepreneur, are considering a new business opportunity, one of the things to consider is how new entrants to the market will affect you. You want the barriers to entry to be high so that not everyone who comes forward can start their own business and compete with you. You also want the barriers to be low enough that you can enter the business with available capital and time constraints.

Imagine an industry where profits are high, barriers to entry are low, but people don’t flood the industry because of preconceived notions against them. Would you be careful to step back and really examine those notions for yourself? Ticket brokerage, ticket resale, ticket exchange, or whatever term you put into it, is this industry. Let’s take a closer look at its components.

High profits – Buying and selling tickets is a high margin endeavor. It is not uncommon to get a 20%, 30%, 50% or even 300% return on your investment on certain events. There is always a good market for good seats for popular events. There are tricks to identifying popular events and how to find them regularly. Once these tricks are employed, one can continually earn money with limited maintenance.

Low barriers – If you have a few hundred dollars you can be a broker. Nothing is free and these are the lowest barriers to entry you can get, regardless of the industry.

Preconceived notions – I have bought and sold many houses. I spend my time finding, fixing, and selling them. Every time I do this, I put in a lot of work and capital. I get my return when I sell it. There are a couple of points of view to tackle this. The first is that I get rewarded for taking risks and dedicating my time and money. The second is that it could be said that I am creating false value and how dare I increase the value of that house and make the family who finally buy it pay for it. I can tell you this, the vast majority of people take the first point of view and see the change of house as a person who takes advantage of capitalism.

With real estate, we glorify the fin of the house. We even give them cable TV shows. I’ve never been called a home reseller. Why is that? What exactly is the difference between flipping houses and flipping tickets?

In fact, there are some differences. Changing banknotes requires less capital, less time, shorter cycles, and generates higher returns. Outside of these things, they are essentially the same. Buy low. Sell ​​expensive.

Risks – No company is risk-free. The last thing you want to do is buy some tickets that you can’t use. Self-discovery can be expensive. It’s nice that there are inexpensive places to teach you insider tricks and offer pre-sale codes and information on upcoming events. Google “insider information guides the ticket broker business” and you can find many. The equilibrium point in this type of material is reached quite quickly. Avoid one or two bad decisions and you will be there.

Entrepreneurs must be on the lookout for new ideas that others are unwilling or unable to grasp. A lot of people will always be ashamed to become a ticket broker because they will just say “ticket reseller” and be done with it. Use this to your advantage. This is an easy industry that many people just won’t get into, leaving more money for those who can expand their horizons a bit.