The importance of local SEO

Local SEO is an essential part of your SEO strategy, especially if you are a small or medium-sized business that relies on business from local clients. There are many different strategies you can implement, from optimizing your content using keywords to submitting your NAP (name, address, and phone number) to various local directories. To help organize, streamline, and track all your local SEO efforts, you should use these local SEO tools.

The following are 15 different local SEO tools that you may find extremely useful, some of which are available at a low cost and some of which are also free.

1. Google AdWords Keyword Planner

This tool works to strengthen your local SEO keywords. During the keyword research phase, you can identify traffic for specific keywords and find new local keywords based on local searches. The Keyword Planner tool even allows you to conduct research based on geographic regions. Not only is it a useful tool for your local SEO keyword efforts, it’s free and possibly one of the most useful free SEO tools available as well.

2. SEO Profiler

The most powerful local SEO tools you can put in SEOProfiler as it includes features like a website audit tool, website page optimization, a link sanitizer tool that identifies bad backlinks, the ability to identify keywords robust locales and even customizable PDF reports.


Moz Local is a basic local listing management tool that allows users to manage local listings, as well as claim and verify listing submissions. The tool also works with data aggregators to help boost listings, making sure your business is visible. Additionally, the tool will scan your citations and notify you of any errors it finds that might be hurting your local SEO. Moz Local will give you a summary of the categories you appear in and the type of media used for your mention.


BuzzStream is a local backlink tool as it can help you identify and build relationships with local influencers to help drive word of mouth traffic and increase local awareness of your brand. The tool is also effective for content promotion and digital public relations.

5. SEO Pressor

SEOPressor is a tool that rates the overall SEO strength of your site and provides guidance and recommendations on how you can improve it, which in turn will help with your local SEO, even if it’s not designed specifically for that. Particularly useful is its audit feature that will notify you of any pages that need to be optimized in a certain way, it’s a feature that has earned SEOPressor one of the best SEO tools for small businesses.

6. Whitespark Local Dating Finder

The most comprehensive local listing management tool you can invest in is Whitespark Local Citation Finder. In addition to basic local listing management, the tool finds where your business should be listed to improve local SEO rankings. It also comes with a number of additional features, including the ability to collect customer feedback and reviews online, monitor local search rankings by city, discover link building opportunities, and more.

7. Synchronize

Synup is useful for submitting your NAP to local directories. It is a tool that allows you to easily manage your local listings, as well as review and analyze your listings and NAP data. It is one of the most comprehensive directory listings you can have and will allow you to check listings to see if you have existing credentials on them, add your NAP to the listings, and correct incorrect data in existing listings.

8. Screaming Frog

Screaming Frog helps audit and index website HTML and metadata, as well as help you find broken links to avoid hurting your local SEO ranking. There are advanced features available too, but for a price.

9. Sermplify

Serplify is web software that will help you achieve a page one ranking on Google result pages by adding domains and locations you want to rank for and automatically adding thousands of unique optimized pages of content for each keyword, as well as bulk indexing. Automatically optimize and distribute your content.

10. Local SEO Checklist

This tool will make sure that you can improve your local SEO ranking. As this tool offers 40 different options detailing specific tasks to help you optimize your site and increase your rankings by developing your blog, your on-page SEO, your social media, and more.

11. Upcity Free Website Analyzer

UpCity is basically an SEO report card. All you have to do is submit your website as it will analyze every aspect of the page, giving you an overall score out of 100 that compares your page to your competitors.

12. Review Trackers

ReviewTrackers is a tool that tracks customer reviews of your business. It plays an important role in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews and feedback from over 70 review sites that you can use to determine your brand reputation and awareness.

13. Copyscape

Nothing will hurt your site more than copied content. Duplicate content is one way to hurt your rankings, both for regular SEO and local SEO. Run your content through Copyscape to ensure it’s completely original and prevent plagiarism, whether it’s duplicate content from your own site or duplicate content from another source outside of your site.

14. Page speed information

The speed at which your web pages load will have a huge impact on your local SEO ranking. The slower your pages load, the less likely visitors are to stay on your page. This can have a big impact on your bounce rate, which could affect your ranking. PageSpeed ​​​​​​Insights will not only review the loading times of your site, but also make suggestions on how to improve it.


Ahrefs can help you with your local SEO strategy by providing a detailed backlink profile for any website you want. This allows you to see who is linking to your site, what anchor text they are using for backlinks, and how strong their backlinks are. It also allows you to check the strength of your competitor’s backlinks. The tool is used by thousands of users around the world.

SEO is incredibly important to the success of your online marketing efforts, because of this, many marketers implement various SEO tools, including local SEO tools, some of which can be found for free, to track, Measure and analyze your SEO efforts. . You may already be using some of the most common SEO tools, such as Google Analytics. However, it’s important that you don’t forget about your local SEO efforts as well.

Using these local SEO tools will make it easier for you to implement, track and measure your local SEO strategies, helping to ensure that your local SEO efforts are as strong as possible.