Verbal judo black belt? Yes, I mean these tactics to dominate negotiations are exactly that. Use these words, ideas, positions, attitudes and techniques and you can achieve anything in this world through negotiation. Money follows VALUE, and in negotiations the whole secret is to create value if you want to dominate the negotiations.

Verbal judo and how to master negotiations

1. You can’t learn negotiation tactics from a book. Find someone who is good, watch them and model what they do, how they talk, what they say (and don’t say). Ask them questions.

2. Use the power of silence. People will rush to fill it. May THEY feel the discomfort of silence.

3. Knowing when to go on the attack (“offensive”) is easy, every time.

4. Learning to fake withdrawing on one issue or point (only to attack in a different way) is essential to verbal judo success.

5. Always be more prepared than the guy sitting across from you.

6. Watch “Two for the Money,” “Thank you for Smoking,” “Thirteen Days” (Costner), “Thomas Crown Affair” (Brosnan), “The Devil’s Advocate” (Pacino), “The Negotiator,” and believe whether or not “Pretty Woman”. While there is some questionable morality to some of these movies, there are nuggets of bargaining wisdom in each of them that, if applied, can make you millions, without compromising your morals.

7. Learn to argue instead of bargain when appropriate

8. Anyone who wants to dominate negotiations must understand that a raised voice commands respect only when it is genuine.

9. The most powerful word you’ll ever need to counter an offer you don’t like: “WHAT THERE!?” A true verbal judo black belt uses tone of voice as much or more than words to communicate.

10. Remember: you don’t get what you deserve, you get what you can negotiate. Using these negotiation tactics can help us get what we know we deserve. All of it.

11. Remember “if you don’t ask, you don’t get”. Always ask.

12.Ask questions. Ask questions. Ask questions. The questions are the blows of verbal judo. Ask, ask, ask. Just don’t ask me why!

13. Practice negotiating as much as possible. At the hotel. In line at the cafeteria. At the airline ticket counter. On the golf course. At the farmer’s market. With your spouse. In front of the judge. with your children etc.

14. Remember, the buyer is in control (unless you are the seller). Who is in control? You are. Have that attitude. Feel it in your gut: “I’m in control.”

15. Read “Influence: Science and Practice” by Robert Cialdini – it will blow your mind.