Creating an effective AdWords campaign requires careful planning in terms of strategy and cost. Below are three AdWords tips to help you in your quest for more traffic and ultimately more sales.

1. Avoid broad matching

What is? Well, in a nutshell it is the use of general keywords. Take the phrase “tennis racket” as an example: your ad will appear when people search for “tennis” or “racket” and in no particular order. While this may seem like an effective strategy to gain some exposure, you need to remember that people may be searching for “tennis shoes” or “a racket” (as in noise). Not only will this not generate very little traffic, but if someone who is not interested in your product clicks on your ad, then you have wasted your money.

2. Make use of dynamic titles

Very clever and free too! It simply means that instead of using its own titles for its AdWords ads, Google uses the search phrase entered by the web user as the title of its ad. Not bad in terms of exposure and sometimes even better than search results. However, one thing you will need to do is make sure that your website content is completely focused on your keyword to ensure that your visitors get what they are looking for.

3. Improve your landing page

The last but not least of the three AdWords tips simply requires that you optimize your landing page in accordance with your AdWords ad. This means that if your AdWords ad is titled “Biofuel Components,” your landing page must include information or products related to biofuel components. Once again, getting this wrong will ensure that people only glance at your website and never come back.